INSP didn’t just don a new cowboy hat for its logo refresh. The design team partnered up with famed designer Paula Scher to help develop a logo that would work to define what INSP is while also reassuring loyal viewers that a new logo doesn’t mean the channel (and the Westerns they love) are changing. INSP’s extremely thoughtful approach covered everything from on-air to industry advertising to MVPD partners. INSP’s PR team produced a “humble brag” video that was included in the press release and announced the new logo, which aims to make INSP more of a household name. Press placement included an exclusive story in Variety and a feature interview for INSP’s EVP of Marketing with Cablefax Daily. For the audience, INSP was careful to give fans plenty of notice that things were changing, teasing the refresh in December. The new logo bowed in January—along with a promo to explain why things were changing and to reassure viewers INSP wasn’t going anywhere. INSP rode off into the sunset with the new look, cracking the Top 5 cable ratings in the first week of February 2022.