The last year has seen Roggero expanding the availability of content from the Fuse and FM TV networks, while also launching the Fuse TV app on OTT platforms. He also had a major hand in the launch of the network’s digital studio. For new entrants into the industry, Roggero says it’s all about establishing a distinct identity and setting benchmarks. “Breaking through the clutter of scripted and unscripted content is the first step, but we need to also think about what will keep audiences engaged and what will have them remain loyal.”
What’s a recent example of a step forward for diversity in the industry?
With respect to diversity, today’s landscape looks noticeably better than several years ago. One can see a rising number of creators and actors of color, female and LGBT storytellers across broadcast, cable and streaming, although we as an industry still need to continue ramping up this effort. You see creators of color, like Shonda Rhimes, Jordan Peele, Eugenio Derbez and Common locking in overall deals with studios. It’s a trend we need to continue and amplify in the coming decade.
What’s your best advice to someone just entering the video content/distribution industry?
New entries need not be afraid of making bold content. Breaking through the clutter of scripted and unscripted content is the first step, but we need to also think about what will keep audiences engaged and what will have them remain loyal. Identifying a distinct differentiation and setting year-over-year benchmarks are key.
What’s been the most dramatic change in your sector of the business today vs. three years ago?
The biggest change in the sector is how quickly streaming video has evolved and grown. There are new distribution partners popping up that didn’t exist three years ago, and we are glad to count several of them as our partners. Particularly being an independent media company that caters to young, multicultural millennials, it is more important now than ever before to be available on as many platforms and options as possible.