Without Shaw, CTAM’s bi-annual Television Critics Association Tour wouldn’t exist. Incidentally, establishing strong relationships with the television critics is also her proudest professional accomplishment to date. “Once I was able to build trust, the critics gave us the freedom to be innovative and open new opportunities beneficial to both the critics and networks.” Mary also produced CTAM’s first podcast series that launched in October. And she recently programmed the first-ever Integrated Communications and Marketing Salon, an intimate dinner for CTAM Board and Steering Council executives, plus conversations with a high-profile author.
What has been your biggest professional accomplishment to date?
Establishing strong relationships with the television critics. Once I was able to build trust, the critics gave us the freedom to be innovative and open new opportunities beneficial to both the critics and networks. We’re now encouraged to establish new relationships, think past the traditional panel and cultivate collaborative efforts.
What attracted you to this industry?
I thrive in fast-paced environments, CTAM is that and then some. We are a small, tight-knit group invested in the success of our industry. To do that, we must actively anticipate and prepare for the next wave of challenges facing the industry.
Best piece of professional advice you’ve received?
While transitioning into a leadership role, I was told I needed to stop doing and start thinking. Before taking on a project, I needed to ask myself whether there was a need, what success looked like and whether it fits into our strategic goals. It changed me both personally and professionally. Once you learn to become a strategic thinker, there’s no turning it off.