Weaver focuses on multiple brands within Comcast Advertising, including FreeWheel and Effectv. It’s thanks to Weaver Effectv’s rebrand from Comcast Spotlight was so successful, emphasizing the company’s evolution to audience-based advertising. She also oversaw FreeWheel’s launch of its “Now You Can” campaign, highlighting industry-leading innovation. She’s also passionate about giving back to the community, leading Effectv’s partnership with the Kids In Need Foundation ensuring 5,400 kids received backpacks filled with school supplies across the country. She serves on the board of She Runs It, working to encourage and promote women’s role in the advertising industry.
The conversation about racial injustice in 2020 has been… raw; these sensitive conversations are difficult because they are deeply emotional. But these difficult conversations can be opportunities for increased awareness, mutual understanding, and growth.
