Organizing a flash mob at SXSW? It’s all in a day’s work for DeLuca, who executes robust campaigns for Bravo’s unscripted fodder and has been a key driver of the network’s venture into scripted with “Girlfriends’ Guide to Divorce,” “Odd Mom Out” and “Imposters.” She oversees all marketing partnerships for the network, which has entailed collaborations with brands including Buzzfeed, Shazam, Snapchat, Blue Apron and New York Magazine. Recently, her team executed a multi-platform marketing campaign for “Watch What Happens Live with Andy Cohen.” The most dramatic change in cable today vs. three years ago? “Seeing my culture represented in media,” she says.
