A top cable network constantly needs to innovate, and DeLuca ensures Bravo stays fresh by spearheading innovative marketing campaigns. She’s been instrumental in the reality darling’s venture into scripted, including the upcoming launch of “Dirty John” this fall. On the unscripted side, DeLuca and her team make sure that returning hits stay delish. Take Season 15 of “Top Chef,” which included a Postmates partnership that launched the first-ever robot delivery service in LA. Next up is welcoming “Project Runway” back to its original network. Her advice for those entering the industry is to keep an open mind. “Technology and content creation is moving so fast, there is no playbook… Be ready to look outside of our industry for inspiration and new ideas,” she says.
What’s a recent example of a step forward for diversity in the industry?
Watching the successes of films like Black Panther and Crazy Rich Asians has been truly inspiring. These are great examples of diversity in front of and behind the camera and proof that there is a demand for representation and diverse storytelling among audiences.
In what areas should the industry step up its efforts with regard to diversity and inclusion?
I would like to continue to see more diversity in the boardroom, however I do think that companies are taking the steps to make this happen.
What’s your best advice to someone just entering the video content/distribution industry?
Technology and content creation is moving so fast, there is no playbook so an open mind and nimble nature is required. Be ready to look outside of our industry for inspiration and new ideas.
