Along with promoting the “Yellowstone” franchise, MTV Documentary Films and various tentpole events, Fefferman led a multi-tiered media campaign touting the unification of Paramount+ and Showtime and formed a strategic communications plan explaining it to fans, the entertainment industry and even Wall Street. The communications lead for Vote Early Day, Mental Health Action Day and the Mental Health Storytelling Initiative, Fefferman mentors women in the industry and instituted MTVE’s internal Shero program.