It has been a busy year for Hsia, overseeing all things digital for the brands. At press time, her role expanded to include oversight for all digital efforts for Universal Kids. One of her many successes includes the launch of Oxygen’s podcast “Martinis & Murder,” which reached the Top 100 on iTunes in the US. It helps that Hsia has a real knack for storytelling. In fact, MSNBC host JJ Ramberg says Hsia, then a producer at “Dateline,” helped her learn what it means to tell a story. Hsia’s advice to everyone is to pitch in. “If you ever see a chance to offer help or contribute, raise your hand and step up. I totally believe in that saying ‘Luck is when preparation meets opportunity.’”
What’s your best advice to someone just entering the video content/distribution industry?
If you ever see a chance to offer help or contribute, raise your hand and step up. I totally believe in that saying “Luck is when preparation meets opportunity.”
What’s been the most dramatic change in your sector of the business today vs. three years ago?
Digital used to be about websites and apps. Now it’s about how to use the unique 1-1 connection that digital platforms enable with users to garner valuable data to make their experience more satisfying and at the same time grow your business – through more effective marketing, personalized experiences and information about your customers.
If there were a reality show based on your office, what would it be called?
The Real Employees of 30 Rock or Watch What Happens Next