Wetzel is reshaping industry standards for data privacy and ethics. Since joining InfoSum, she’s championed first-party data innovation, enhancing reach, frequency and attribution for clients like Experian and Samsung Ads. Wetzel also launched inclusive hiring practices at InfoSum, raising female leadership from 16% to 36%.
“Life is too short not to be your true self at work, especially considering the amount of time we spend there. It’s easier to be who you are than to simply ‘play your part.’”
If you could compete in one game or competition series, which would it be and why? I would compete in the NFL Super Bowl. It’s a combination of so many things that I love. Firstly, I grew up with football. I am Baltimore-born and bred and a die-hard Ravens fan. It’s my favorite sport, and growing up, I played flag football whenever I had the chance. Secondly, I would be the first female to compete in the NFL Super Bowl, and I take every opportunity I get to prove those who claim to know what women can and can’t do wrong. Thirdly, the NFL Super Bowl combines my passions for sport, entertainment, and advertising that everyone truly dials into, reflects on, recalls, and discusses with others.