Lauren Anderson

Anderson oversees programming for Amazon Freevee as well as the global unscripted and targeted programming selection across Prime Video and Freevee. She greenlit viral comedy “Jury Duty,” which nabbed big buzz and a host of awards attention after it debuted last April, including a Primetime Emmy nom for including outstanding comedy series, cementing Freevee as the first free AVOD to secure a nomination in a major series category. And her commitment to highlighting diverse talent and programming a slate that appeals to SVOD and AVOD audiences alike continues to strike a chord.

What emerging industry trend are you most excited by? The return of television, in every sense of the word. Audiences are making new hits out of “old” shows and increasingly leaning into FAST linear and ad-supported viewing. How, when, and what to watch is totally up to the viewer, which inspires—and reminds—us all to remain customer-obsessed.

Summer Olympics event you most want to see in person? Tennis is the answer to any sports question but if we’re just talking about my “every four years” obsession: synchronized diving—platform or springboard.

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