Peacock closed out 2023 with 31 million paid subscribers, a number that’s continuing to swell thanks to some savvy moves by Campbell. The streamer now touts livestream deals with Hallmark, Reelz and Big 10 college football, continues to ratchet up originals, boasts a newly fortified movie slate and scored big-time in the live sports arena. As host of the first-ever streaming-exclusive NFL Wild Card game, between the Miami Dolphins and the Kansas City Chiefs, in January Peacock drew 23 million viewers, including 2.8 million who signed up to watch the game. For anyone who might’ve discounted the streamer, Campbell’s proving it has both runway and wings.
