Payne’s skills at negotiating video content rights makes her role at Amazon a perfect fit. She remains at the forefront of OTT innovations by offering Amazon Prime members access to 100-plus a la carte Prime Video Channels as part of their subscription, a relationship the company continues to elevate. “I think the industry will continue to see more products evolve that answer customers’ desires to customize select content or subscribe to smaller packages of programming in order to better suit their lives and budgets,” she says.
What’s a recent example of a step forward for women in the media industry?
Every time more women are elevated to positions of influence and power in the media business, I think it helps broaden the diversity of views that are creating and influencing the content that is distributed to customers today. With more diverse leadership viewpoints that reflect our customer base (women, people of color, LGBTQ community), the more our customers will be engaged with programming that reflects who they are.
Who is an inspirational woman you admire, and why?
I’ve always admired Madeleine Albright, the first female US Secretary of State. She was an immigrant to the US at a young age, earned her PhD at Columbia University, and rose to serve as US Ambassador to the United Nations and then Secretary of State. She has broken numerous barriers and continues to be a strong voice for women and democracy.
What’s been the most dramatic change in your sector of the business today vs. three years ago?
The industry is transforming quickly to better serve the customer and to offer more options for customers to obtain programming in nontraditional ways through OTT. At Amazon, we are part of that change by offering customers Prime Originals such as “The Marvelous Mrs. Maisel” and “Tom Clancy’s Jack Ryan” as a part of their Prime subscription, as well as the opportunity to subscribe to over 100+ channels a la carte via Prime Video Channels. I think the industry will continue to see more products evolve that answer customers’ desires to customize select content or subscribe to smaller packages of programming in order to better suit their lives and budgets.