Yoo has been a driving force behind Scripps’ growth in recent years, including the company’s acquisition of Polish media powerhouse TVN, its investment in popular online destination Refinery29 and, most recently, the acquisition of Spoon University. She’s also something of a renaissance woman, with a wide range of hobbies including skiing, classical opera and cooking. Heading into 2018, Yoo anticipates the importance of data will continue to grow. “Data capability will become more important as a way to differentiate monetization and content curation strategies,” she says.
Who is your favorite current female TV character and why?
Queen Elizabeth from “The Crown.” Her composure is extraordinary.
What industry topic do you think will dominate industry headlines in 2018 and why?
Data capability will become more important as a way to differentiate monetization and content curation strategies.
What is one way the industry can continue to evolve in ridding itself of gender discrimination?
We need more women on the boards.
What famous woman, living or deceased, would you like to have dinner with?
I would love to have dinner with Maya Angelou.
Best advice for relieving stress?
Carve out time to reflect and meditate.