Joe Ortiz

When it comes to starting thoughtful conversations around programming, there are few in the league of Ortiz. He doesn’t settle for cookie-cutter campaigns, hitting the road with his team on a multi-city screening tour across four weeks ahead of the launch of “Black Twitter: A People’s History.” Ortiz heads Disney Entertainment Television’s Inclusive Marketing team, collaborating closely with internal cultural teams and other brands to create impactful moments for audiences of all types. Ortiz says Netflix’s “Heartstopper” stands out to him as a program he wishes had come out when he was younger. “The sweetly tortured depiction of a first love is impeccable—regardless of sexual orientation,” he says. “I found myself on the edge of my seat, screaming “kiss him…”

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