King is serious about building audiences for the trio of networks, relying on a toolbox that includes world tours, stunts and clever use of social. The key to her success is to involve the passionate audience whenever possible. Like many MPW honorees, King cites “Fleabag” as a favorite show. “It’s not the show’s main character that interests me so much as its creator, Phoebe Waller-Bridge. Waller-Bridge herself is fulfilling many of the roles that need more female representation—from writing, to development, producing, to performing, and more.”
How can the industry do a better job of recruiting women and ensuring they have a path to senior positions?
More women’s representation in key decision making roles which applies to virtually any given business area or function. In our industry, content development roles and development executive roles are particularly important because they call the shots for what gets made. We need more women making decisions, and more representative content.
What advice would you give your 13-year-old self?
Always have and voice your POV. And, embrace your curls!
Which current shows best reflect the kind of women’s roles you like to see and why?
One of my current favorite shows right now is Fleabag, but it’s not the show’s main character that interests me so much as its creator, Phoebe Waller-Bridge. Waller-Bridge herself is fulfilling many of the roles that need more female representation – from writing, to development, producing, to performing, and more.
