Taking on the newly created position of EVP of Turner Portfolio 360 brand strategy on top of her current role at TCM and FilmStruck only gave Dorian more chance to flourish. Under her leadership, FilmStruck exceeded initial sub projections within three months of launch, boasts a low churn rate and has seen most subscribers joining the service’s premium tier. She also excels with internal communications, holding “No Bull” sessions where employees can get transparent answers to any question. To rid cable of gender discrimination, Dorian says, “It’s about scouting for talent in new places, growing current talent and giving people chances beyond their comfort zones.”
What industry topic do you think will dominate industry headlines in 2018 and why?
We will continue to see cable brands extending their presence beyond the traditional pay TV model to include streaming services and additive consumer experiences like special events, digital games and e-commerce. More brands will adopt the fan-first mindset and innovate their businesses in response to their fandoms in order to grow engagement and create new revenue streams.
What is one way the industry can continue to evolve in ridding itself of gender discrimination?
In order to drive equality, the industry must pursue hiring slates for every position with candidates who reflect the population. It’s about scouting for talent in new places, growing current talent and giving people chances beyond their comfort zones.