Jaya Kolhatkar

Hulu’s data guru has been busy crunching the numbers and implementing the solutions needed to create a better experience for the streamer’s dedicated subscribers. Kolhatkar has also been exploring new ways to use artificial intelligence to perform tasks like sorting mass data points, but she believes the key to using that technology effectively is to have a deep understanding of her business. She said during an AdWeek NY panel, “if you can clearly state what it is that you want to solve with algorithms, then it’s easy to transfer your ability from one place to another.”

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