James Rollins

Rollins led the efforts for access to Disney/ABC and ESPN networks in live streaming subscription services in the video distribution marketplace (Sling TV, PlayStation Vue, DirecTV Now, YouTube TV, Hulu). Outside of Disney/ESPN, Rollins is an active member of NAMIC and CTAM, and also served in the United States Navy as a supply officer and lieutenant, where he was honored with the Navy and Marine Corps Achievement Medal. He tells people just entering the industry to “stay hungry for new opportunities­… ­opportunities to learn about the business, to showcase your talents, and to collaborate across different business units.”

What’s your best advice to someone just entering the video content/distribution industry?
Stay hungry for new opportunities: opportunities to learn about the business, to showcase your talents, and to collaborate across different business units.

What’s been the most dramatic change in your sector of the business today vs. three years ago?
The most dramatic change in my sector of the business today versus three years ago is the number of new entrants distributing content. From new providers of multichannel offerings to new direct-to-consumer services, consumers have many choices. We need to understand the changing landscape to ensure that we are creating products and services that meet those changing consumer needs.

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