James Lavallee

Every day is a new adventure for Lavallee, who creates and executes advanced sale solutions for Comcast and third-party partners utilizing Effectv’s audience segments and technical capabilities. That was never more true than during the pandemic, when he became a vital part of the creation of Comcast RISE, a program designed to support minority-owned SMBs during the COVID-19 pandemic. He had a hand in designing the strategy, executing the workflow, determining the branding and seeing everything through to implementation. He’s a huge advocate for mentorship programs, having had the unique experience of meeting NAMIC co-founder Patrick Mellon on his first day on the job at ESPN.

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