Parkes takes her job as CMO way beyond marketing, digital and social media. She helps develop original digital series, franchises and other content for the ViacomCBS Entertainment & Youth brands. One of her wins was the addition of “Stan Cams” at the VMAs, which let viewers vote on various camera positions and who they’d like featured on a dedicated Twitter feed. It yielded nearly 20 million Twitter views and was a revenue driver with the experience sold to VMA partners. Engagement is always top of mind for the marketer, and she has delivered with the group’s social watch time increasing more than 5X during her tenure.