Gena McCarthy

Back in a leading role at Lifetime since March, McCarthy already is focused on finding fresh voices and brand-defining programs both at Lifetime and sister net FYI, including the Justice for Women programming block with Gretchen Carlson. Despite numerous programs and platforms at viewers’ disposal, McCarthy says, “If you know who you are as a brand, and consistently create and deliver content and stories that super-serve an audience you understand and respect, you will be fine. Great content can still break through the clutter.”

Who is an inspirational woman you admire, and why?
My mother remains my hero. If you meet her, you think she is the sweetest, most genteel woman you ever met. And she is. But underpinned by a spine of steel—half Highlander, half Viking—she taught all four children to never give up, to never feel sorry for yourself, and to keep on fighting for what is right. As a single, working mom, she was a tower of strength, and never showed how hard it must have been at times. It’s amazing to see some of her traits in my daughter.

What’s been the most dramatic change in your sector of the business today vs. three years ago?
The explosion of content choices has been incredibly swift and dramatic. But if you know who you are as a brand, and consistently create and deliver content and stories that super-serve an audience you understand and respect, you will be fine. Great content can still break through the clutter.

If there were a reality show based on your office, what would it be called?
“The Time of our Lives.”

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