Flora Kelly

The Why? The content strategies that Kelly leads are representative of what today’s sports fan looks for. As a member of ESPN’s executive DEI council, Kelly is an advocate in the industry and a decisionmaker on such topics for the company. To help make these decisions, she leads ESPN insight efforts around audience expansion—focusing on female, multicultural and youth audiences to better understand what they are looking for from ESPN and overall in today’s landscape.

She Says… “Inclusivity is central, as I believe the best work comes from teams that live into it.”

A TV series that inspires me: “The Last Dance”

What makes for a successful Employee Resource Group? Passion, commitment and unrelenting support from senior leadership.

How inclusive is your recruitment and talent development? Inclusivity is central, as I believe the best work comes from teams that live into it.

Honored For: