In order to address critical pain-points in the often soul-crushing exercise of service activation, Comcast’s SuSi program (for Sign Up, Sign In) introduced an all-new activation flow based on a holistic onboarding concept that translates into an easy, interactive, and personalized process. Comcast consolidated and simplified the steps, creating a “one-stop shop” for device activation as well as ensuring all devices talk to each other seamlessly. The program has not only wowed new customers but improved job satisfaction among install techs and customer service reps.

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