Hinnant has made big data her middle name throughout her career, and now she’s developing and executing the strategic plans that are revolutionizing the measurement marketplace. It’s a thrilling time for Comscore, and she’s been seizing the moment. In recent months, Comscore began delivering deduplicated ad measurement across YouTube platforms and signed an exclusive agreement with marketing agency Imaginuity for local measurement. Having risen to the top of her field in a male-dominated industry, Hinnant knows the challenges women can face and looks for ways to boost female talent. Since January 2020, more than 50% of new hires and 70% of promotions in her organization have been women.
