Coordinating cross-functional marketing directives for MTVES brands and properties—including many of cable’s top shows from “RuPaul’s Drag Race” to the entire Taylor Sheridan universe—is a complex task, which Campbell performs flawlessly. In the past year, Campbell’s team played a key role in launching MTVE’s new A.S.K. (Acknowledge, Support, Keep-in-touch) mental health campaign. In 2023, Campbell’s social media efforts led the Studios’ portfolio to 1 billion engagements while gaining 28.4 million new followers.
“Dora the Explorer is curious, adventurous, resourceful—ALL qualities and attributes that would serve her well in this industry. She has endless energy and an uncanny ability to see situations from new angles to find unexpected solutions to problems. She is no stranger to adversity (looking at you, Swiper), but she takes setbacks in stride and always comes out stronger, wiser and triumphant. She exudes confidence, positivity and joy and she values teamwork and collaboration.”
Name a woman today who you feel is changing the world. The (young) woman I think is changing the world is my daughter, Sullivan, and her generation of female (and female identifying) friends. What I see in my daughter is a profound sense of compassion and a deep commitment to being kind. She leads with an open mind and heart and she celebrates diversity – race, culture, gender, body shape and size… She and her generation honor authenticity, honesty and integrity. The next generation of women brings a sense of confidence, and a sense of humor. As this generation of women takes their place in the world, they will bring all these qualities into the workplace and all aspects of life. Equity and inclusion will be the expectation in all workplaces, and I’ll be cheering them on and holding them up at every turn!