Amy Campbell

Twenty-year company veteran Campbell sets the marketing direction for beloved programming, including “Yellowstone” and the VMAs. She excels at passing the mic to creators, providing resources but giving them free rein to create content that speaks to authentic experiences. Recent examples include Yellowstone actor Martin Sensmeier’s message about Native representation in Hollywood.

“Mentoring is one of my favorite things to do. I have learned that even the smallest gestures of inclusion, encouragement and support go a long, long way.”

If you took a six-month sabbatical, how would you spend it? The first thing I would do is miss my team and my work because I am so fortunate to do something that I truly love. And then I would read! I love biographies and autobiographies because I love learning about what makes people who they are. I would also find more ways to advocate for animal rights and welfare. I recently became a certified herbalist, so I would also spend time diving deeper into the power of plants.

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