MacCallum continues to shape CNN’s future by astutely predicting where the audience will go, then getting there first. She led the launch of All Access, CNN’s flagship subscription spanning web, mobile and connected TVs, and CNN Weather, its first standalone lifestyle app. Her product teams also cut iOS startup times 34%, rolled out the personalized “For You” feed and debuted CNN Shorts. She builds diverse leadership teams and champions women’s advancement throughout the organization.
What industry buzzword would you retire tomorrow?
Cord-cutting. The term frames our industry around loss. Customers are instead choosing how they want to watch. We’re continuing to deliver value to customers through DTC, wholesale partnerships as well as streaming and bundles.
What’s a rule you break on purpose?
“Keep your head down and don’t challenge leadership.” A lot of women are taught that rule early in their careers. I break it regularly, respectfully, and with a thought through case. I’d encourage every woman coming up in this industry to do the same.