Promoted to her current role a year ago, Steele focuses on finding value for advertisers in Fox audiences and their viewing behaviors. How does she achieve this lofty goal? By developing research and practices that bridge traditional and big data insights to inform the creation and communicate the value of Fox’s new ad products that maximize consumer participation and advertiser results. It also helps that she’s an engaging and articulate speaker, with institutional knowledge about not only the linear and digital markets, but on marketplace issues in general.
