Jacqueline Hernández

Hernández drives audience and revenue growth with Hispanic consumers across the company’s 21 cable TV networks, two broadcast networks, its digital properties, Universal Pictures and Universal theme parks. She also runs marketing and consumer research in addition to partnership development strategies. Hernández has decades of multimedia experience and is particularly knowledgeable about Spanish-language markets. Previously, she was COO of Telemundo Media, where she spearheaded the network’s rebrand, increased its domestic revenue and led integrated marketing. She believes mobile is the technology that will most benefit cable in the near term. “As Generation M—Millennial, Multicultural, Mobile—continues to grow, not only in number but in their interconnectivity, the mobile devices they engage on are core marketing, communications and connectivity extensions for them.”

Honored For: