Zenita Henderson

Director, Marketing Operations & Business Development, SCTE/ISBE

In her first year at SCTE/ISBE, Henderson has already made a mark with marketing initiatives that promote the organization’s value within the industry and beyond. She’s made strides with the Corporate Alliance Partner program, helped develop the Energy in a Box Tool Kit for the Energy 2020 program, and pushed SCTE/ISBE to adopt new marketing processes. Henderson takes her cues from those who’ve preceded her. “The WICT principles—especially ‘be fearless’—are guidelines every person should hear earlier in life,” she says. “I didn’t hear them until I was in my 30s and didn’t act on them until my 40s. And what a great ride my 40s have been!”

Which sector of the cable industry best demonstrates gender equality? Which could use some enlightenment? 

Equality – Programmers and operators.  Enlightenment – Technology partners are making positive strides, but still have a way to go to equal the Programmer/Operator communities

What advice would you give your 13-year-old self?

The WICT principles — especially “be fearless” – are guidelines every person should hear earlier in life. I didn’t hear them until I was in my 30s and didn’t act on them until my 40s.  And what a great ride my 40s have been!

What’s been the biggest story in cable this year?

The emergence of new technologies that are transforming the industry and the continued power of SCTE/ISBE Cable-Tec Expo to bring together operators, technology partners and the workforce.  More than 10,000 attendees – a 21% jump over 2015 – attended this year’s show to hear how Virtualization, Internet of Things, Wireless, 4K/UHD and other innovations are creating new opportunities for cable to engage with consumers.