Chief Marketing Officer
Discovery Communications
Class III

Lucas has transferred her knowledge, vision and strategic expertise to Silver Spring, Maryland, from Atlanta with typical aplomb. Nearly a year after she arrived from The Weather Channel to lead Discovery’s worldwide marketing, she and the company continue to push the branding envelope. Her mantra for success is unchanged: “Know and respect your consumer. Speak to their needs and desires. Continue to innovate.” Lucas is grateful to Betsy Magness for bringing her into a circle of trust among so many influential industry women. “They can be tough and challenging, but they always have my best interest in mind. They have never steered me in the wrong direction.” She urges women entering the industry to “know yourself. Connect. Listen. Communicate. Be a Catalyst. Be Fearless. Inspire.”

The Daily


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