Chief Marketing Officer
Discovery Communications
Class III

Lucas has transferred her knowledge, vision and strategic expertise to Silver Spring, Maryland, from Atlanta with typical aplomb. Nearly a year after she arrived from The Weather Channel to lead Discovery’s worldwide marketing, she and the company continue to push the branding envelope. Her mantra for success is unchanged: “Know and respect your consumer. Speak to their needs and desires. Continue to innovate.” Lucas is grateful to Betsy Magness for bringing her into a circle of trust among so many influential industry women. “They can be tough and challenging, but they always have my best interest in mind. They have never steered me in the wrong direction.” She urges women entering the industry to “know yourself. Connect. Listen. Communicate. Be a Catalyst. Be Fearless. Inspire.”

The Daily

Subscribe

Programming

Giana De Laurentiis signed a new exclusive deal with Food Network. She’ll continue to produce and host content for both the network and discovery+. Her latest endeavor, “Simply Giada,” premieres Jan. 9

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Dec 7
Most Powerful Women Celebration Register to Join Us in NYC to Celebrate!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.