Will Martinez

Account Manager, Distribution Sales, Univision Communications Inc.

Martinez is an excellent networker and strategist in the role of account manager for Univision’s distribution team. Successes include landing a 90% close rate for several deals in a year, managing the team’s largest ad accounts and creating a training program for newly hired account coordinators. “It’s this ever-evolving, never put your finger on the pulse, always-learning reality that gets me most excited about our industry,” he says.


The Daily


Industry Kicks off ‘Go Addressable’ Initiative

Distributors and TV brands came together Thursday in support of an industry initiative to accelerate efforts to make it easier for advertisers to incorporate addressable TV into their campaigns.

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