Wendy McCoy
McCoy led the charge in rebranding GMC as UP TV. And in the second half of 2014, she has 25 original and world premiere movies to promote, along with the net’s tent pole “America’s Christmas Channel” programming stunt. When it comes to better supporting women in the industry, she says it would be “wonderful to create more leadership training for mid- and lower-level positions than we currently have available.”
How can cable do better job at supporting the industry’s women?
It would be wonderful to create more leadership training for mid- and lower-level positions than we currently have available.
What’s been the biggest story in cable this year?
The shift in viewer habits and how to capitalize on them in a TV Everywhere world.
How do you define a successful career?
One in which you can give your all, grow with your company and give back to those in the early stages of their careers.
Best trick for maintaining the personal-professional life balance?
Work for a company that is committed to work/life balance—like UP.
When not in the office, where are we most likely to find you?
Playing Legos with my 6-year-old son, Matthew. He’s building, I’m sorting.
