The Braxton ladies always put on a good show, but WEtv wanted to ensure tune-in when the series returned for its third season. So execs picked the most atypical Braxton sister, Traci, and “Traci Rules the Road” was born. The 5-part series that aired on-air and online outperformed other content-related videos on WEtv.com from April-June 2013. All 5 videos were viewed more than 67,000 times, performing 376% better than average for WEtv videos. The network’s website saw its visits jump 45% over the same period in 2012 with uniques up 32% YOY.