The Braxton ladies always put on a good show, but WEtv wanted to ensure tune-in when the series returned for its third season. So execs picked the most atypical Braxton sister, Traci, and “Traci Rules the Road” was born. The 5-part series that aired on-air and online outperformed other content-related videos on WEtv.com from April-June 2013. All 5 videos were viewed more than 67,000 times, performing 376% better than average for WEtv videos. The network’s website saw its visits jump 45% over the same period in 2012 with uniques up 32% YOY.

The Daily

Subscribe
Thursday–March 20

Simington Says: News Distortion Raises Issues, Broadcasters Need Reform

Broadcasters appear to have a sympathetic ear in FCC Commissioner Nathan Simington when it comes to media ownership reform, which he touched on as a priority during an appearance at a Media Institute Lunch in D.C. on Thursday.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Apr 16
Cablefax 100 Awards CFX100 2025 List to be published 4/16/25
May 7
2025 Faxies Awards Faxies Nominations Open! Final deadline: 3/14/25
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Carley Ashley, Cashley@accessintel.com, for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.