The Braxton ladies always put on a good show, but WEtv wanted to ensure tune-in when the series returned for its third season. So execs picked the most atypical Braxton sister, Traci, and “Traci Rules the Road” was born. The 5-part series that aired on-air and online outperformed other content-related videos on WEtv.com from April-June 2013. All 5 videos were viewed more than 67,000 times, performing 376% better than average for WEtv videos. The network’s website saw its visits jump 45% over the same period in 2012 with uniques up 32% YOY.

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Nielsen Shifting National Measurement

Nielsen ’s push to revolutionize and futureproof its audience measurement continues. The company announced Monday that it is shifting its national television measurement process and will be basing audience

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