Viamedia

In 2013, Viamedia launched a dual-pronged marketing strategy targeting both print ads in key publications and events, as well as a comprehensive PR strategy to keep media interest high—all as it sought to become a major force for cable clients that could use the company’s turnkey advertising services. Not only were the print ads eye catching and fresh, but Viamedia’s PR campaign emphasized substance over sizzle, with data research that created well-rounded press articles that appealed not only to cable trade reporters but the wider media. Topics included surveying advertising executives on their thoughts on the importance of advertising on cable television and ranking America’s favorite commercials of the year. As a result, Viamedia secured 11 new rep deals with MVPDs and grew its footprint to 59 total DMAs.