Shifting their brand identity as well as changing networks was the daunting task in front of Reality TV pioneer “America’s Next Top Model.” Embracing the challenge, Glow Interactive created a compelling social media campaign that generated awareness for the series’ new network home as well as focus on the campaign’s key phrase “What’s Next.” The campaign featured an OOH component using targeted Snapchat geofilters in key fashion and shopping locales, and a unique social media puzzle seeded out across all platforms. Fans and influencers were impressed and engaged, leading to positive sentiment towards the show’s new direction.

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CTV Popularity Grows

With the digital wave continuing to rise, the vast majority of U.S. households are utilizing CTV devices. Leichtman Research Group found that 88% of U.S. TV households have at least one internet-connected

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