Director, Publicity, BBC America
While young, Zlotnick has been instrumental in garnering attention for BBC America’s programming. He plays a large role in presenting the brand with activations at events like San Diego Comic Con and award ceremonies. He’s spearheaded media campaigns for programming such as “Broadchurch,” “The Last Kingdom” and “London Spy,” titles that also happen to be the channel’s most critically acclaimed and best reviewed series to date, no doubt in part to Zlotnick’s work. “The Hunt” also had a successful campaign, with a headlining position for the series on the Opening Night of SeriesFest. He says the product that he cannot live without is Google Maps because, “I have a terrible sense of direction.”
What product or service can you not live without?
Google Maps. I have a terrible sense of direction.
What is the most exciting thing about working in this industry?
Having the opportunity to work on shows/campaigns that can have a real effect on people – sparking important dialogue, bringing communities together or even just providing a vehicle to escape for a small time after a hard day.
What is the one habit that makes you most successful?
Planning ahead – for the next day, week or even month. Setting goals (short and long-term) keeps me focused, especially when most days can be unpredictable…you’re planning to go right and a project takes you on a sharp left, and then every which way. Having a roadmap of sorts in my mind allows me to roll with the punches and stay on course.