“Please remember… marriage is a commitment, not a sponsorship opportunity,” read a billboard on Hollywood’s Sunset Blvd. The signs, purportedly from the Prevent Celebrity Divorce organization, sounded pretty real. But it was actually a stunt by WE tv for its “Marriage Boot Camp: Reality Stars!” series. The prank drew the attention of Fox News. LA’s ABC station, Cosmo and others. After a few days, WE tv announced it was behind the stunt with an exclusive story in The Hollywood Reporter. While the campaign lasted only a week, it generated nearly 200 million media impressions.

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Sling Loses More Subs Than DISH in 1Q25

Anyone hoping Echostar’s 1Q25 earnings call would shed some light on its video leadership were out of luck. Once again, wireless and spectrum dominated talk during the financial call. And there was no

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