“Please remember… marriage is a commitment, not a sponsorship opportunity,” read a billboard on Hollywood’s Sunset Blvd. The signs, purportedly from the Prevent Celebrity Divorce organization, sounded pretty real. But it was actually a stunt by WE tv for its “Marriage Boot Camp: Reality Stars!” series. The prank drew the attention of Fox News. LA’s ABC station, Cosmo and others. After a few days, WE tv announced it was behind the stunt with an exclusive story in The Hollywood Reporter. While the campaign lasted only a week, it generated nearly 200 million media impressions.

The Daily


Canada, U.S. Working on Semiconductor Investments

Canada wants to solidify its place among the semiconductor powerhouses of North America, and it is offering a $36 million CAD contribution to Ottawa-based Ranovus to support a $100 million project to advance the domestic production and manufacturing of semiconductor products and services.

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