This entirely new version of the app made it easier for fans to get the streaming content, offering a 4-hour preview before requiring authentication. That gave users plenty of time to gather the necessary credentials for TV Everywhere if it was their first time using the service. Video quality also was improved, and social media and brackets were integrated into the live video. The numbers speak for themselves: NCCA March Madness Live delivered 49 million live video streams—up 164% compared to 2012.

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Wednesday–February 18

Cable Viewing Up in January

Nielsen ’s monthly “The Gauge” report delivered good news for cable, which climbed a whole point to 21.2% of total TV viewing in January. That uptick was in large part due to a 49% MoM surge in cable

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