This entirely new version of the app made it easier for fans to get the streaming content, offering a 4-hour preview before requiring authentication. That gave users plenty of time to gather the necessary credentials for TV Everywhere if it was their first time using the service. Video quality also was improved, and social media and brackets were integrated into the live video. The numbers speak for themselves: NCCA March Madness Live delivered 49 million live video streams—up 164% compared to 2012.

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Eventful 2025 Sets Up a Busy Year Ahead

If 2025 was about positioning, 2026 is shaping up as a year of execution. That goes for the FCC, which has set the stage for spectrum auctions, broadcast ownership rules reform and heightened scrutiny of network/affiliate dynamics, as well as companies hoping to close on high-profile mergers that would reconfigure their respective industries.

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