When PGA champ Jason Dufner went on a media tour in NYC after the Championship, Facebook chronicled his whereabouts and all the behind-the-scenes action. Moreover, partnerships with other media outlets like Howard Stern and “CBS This Morning” helped increase the posts’ reach, particularly with non-golf fans. Added components to PGA’s Facebook creativity: a “Guess the Course” game featuring scenic photos of courses throughout the world, which gets fans guessing and sharing like mad; “A Quick Nine” love list on a particular topic, generated solely by fans; and a “Golf Buzz” water cooler on social golf conversations.

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