When PGA champ Jason Dufner went on a media tour in NYC after the Championship, Facebook chronicled his whereabouts and all the behind-the-scenes action. Moreover, partnerships with other media outlets like Howard Stern and “CBS This Morning” helped increase the posts’ reach, particularly with non-golf fans. Added components to PGA’s Facebook creativity: a “Guess the Course” game featuring scenic photos of courses throughout the world, which gets fans guessing and sharing like mad; “A Quick Nine” love list on a particular topic, generated solely by fans; and a “Golf Buzz” water cooler on social golf conversations.

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Next Frontier: CableLabs Explores More than Speed Connectivity Era

Internet speed records are all the rage these days, with two separate breakthroughs making the headlines recently. One is more in the distant future, but the other hits closer to home.

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