Turner Entertainment Networks
By
| February 18, 2015
Target and Turner built upon their existing relationship with a transmedia partnership that brought “Cougar Town” fans even closer into the show. The Cougar Town Sync/Shop created the first-ever live retail experience embedded within a TV episode and exceeded all expectations in press, impressions, traffic and buzz. The New York Times called it “a new era in product placement” as Sync/Shop gained 53 million on-air impressions, 47,000 Sync/Shop visitors and a 260% increase in brand recall and a 236% rise in brand likeability.