Target and Turner built upon their existing relationship with a transmedia partnership that brought “Cougar Town” fans even closer into the show. The Cougar Town Sync/Shop created the first-ever live retail experience embedded within a TV episode and exceeded all expectations in press, impressions, traffic and buzz. The New York Times called it “a new era in product placement” as Sync/Shop gained 53 million on-air impressions, 47,000 Sync/Shop visitors and a 260% increase in brand recall and a 236% rise in brand likeability.

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Wednesday–July 8

Consumer Cellular’s Retail Rise

Consumer Cellular CEO Ed Evans has a word for what happens to his company’s business when AT&T, T-Mobile or Verizon raises fees, changes a plan or rolls out a policy that frustrates customers: wind.

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