Target and Turner built upon their existing relationship with a transmedia partnership that brought “Cougar Town” fans even closer into the show. The Cougar Town Sync/Shop created the first-ever live retail experience embedded within a TV episode and exceeded all expectations in press, impressions, traffic and buzz. The New York Times called it “a new era in product placement” as Sync/Shop gained 53 million on-air impressions, 47,000 Sync/Shop visitors and a 260% increase in brand recall and a 236% rise in brand likeability.

The Daily


SES, Comcast Technology Solutions Renew

SES will continue to deliver multichannel video programming through Comcast Technology Solutions’ Managed Satellite Distribution service for the foreseeable future.

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