Target and Turner built upon their existing relationship with a transmedia partnership that brought “Cougar Town” fans even closer into the show. The Cougar Town Sync/Shop created the first-ever live retail experience embedded within a TV episode and exceeded all expectations in press, impressions, traffic and buzz. The New York Times called it “a new era in product placement” as Sync/Shop gained 53 million on-air impressions, 47,000 Sync/Shop visitors and a 260% increase in brand recall and a 236% rise in brand likeability.

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Friday–January 30

Charter Posts First Video Gains Since 2020

Charter’s streak of video declines came to a halt Friday when the company announced 44,000 total video net additions in 4Q25. And while it might not be a trend Charter sees as holding true in the long term, for now, it can celebrate a feat it hasn’t been able to say in 21 quarters.

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