Target and Turner built upon their existing relationship with a transmedia partnership that brought “Cougar Town” fans even closer into the show. The Cougar Town Sync/Shop created the first-ever live retail experience embedded within a TV episode and exceeded all expectations in press, impressions, traffic and buzz. The New York Times called it “a new era in product placement” as Sync/Shop gained 53 million on-air impressions, 47,000 Sync/Shop visitors and a 260% increase in brand recall and a 236% rise in brand likeability.

The Daily


Telenet Leverages Plume for WiFi Upgrade

European operator Telenet has partnered with Plume to launch a new WiFi system to consumers in Belgium. The adaptive WiFi service will be

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Mar 31
The FAXIES Awards 2023 Final Deadline: Friday, March 31
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Top Ops & Regional RainmakersNominations Due: April 28
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The Diversity List – 2023First Deadline: May 12; Final Deadline: May 19
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