Target and Turner built upon their existing relationship with a transmedia partnership that brought “Cougar Town” fans even closer into the show. The Cougar Town Sync/Shop created the first-ever live retail experience embedded within a TV episode and exceeded all expectations in press, impressions, traffic and buzz. The New York Times called it “a new era in product placement” as Sync/Shop gained 53 million on-air impressions, 47,000 Sync/Shop visitors and a 260% increase in brand recall and a 236% rise in brand likeability.

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Tuesday–June 30

FCC to Vote on C-Band Auction Rules

CTIA was thrilled Tuesday with FCC Chair Brendan Carr’s announcement that the agency will vote July 22 on an order to auction 160 MHz of spectrum in the Upper C-Band (3.98-4.14 GHz) next year that’s expected to raise billions of dollars.

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