Target and Turner built upon their existing relationship with a transmedia partnership that brought “Cougar Town” fans even closer into the show. The Cougar Town Sync/Shop created the first-ever live retail experience embedded within a TV episode and exceeded all expectations in press, impressions, traffic and buzz. The New York Times called it “a new era in product placement” as Sync/Shop gained 53 million on-air impressions, 47,000 Sync/Shop visitors and a 260% increase in brand recall and a 236% rise in brand likeability.

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Friday–September 25

Turner Strikes MLB Deal Extension

Turner Sports re-upped its rights deal with Major League Baseball , signing a seven-year deal valued at nearly $3.75bln. Turner will pay approximately $535mln/year through 2028 to carry America’s

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