Conan fans love it when he ventures off set and creates videos with staffers or special guests. So in an effort to appeal to younger males, Team Coco created a video with Taco Bell where Conan and IT guru for Team Coco (also a Taco Bell super fan) visited the company’s headquarters. The results, helped along by on-air spots, branded banners, photo galleries and more, were about 4.3 million total video views and 17,000 hours of viewing time on Taco Bell’s branded page on TeamCoco.com.

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State of DEI: NAMIC, AIM Analyze Workforce Representation

At a time when investments in DEI efforts are being questioned, NAMIC is checking in to remind the industry of the tangible change these initiatives are making.

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