In response to befuddled March Madness fans who can’t find truTV and are not familiar it, the network decided to fight back with an informational campaign. They had a social listening war room of responders on hand. A digital hub with short-form content from the network. An old school channel finder, the hashtag #HaveUFoundtruTV, and the URL truTVisHere.com. The results surpassed all expectations, wit 168.3MM impressions in one week.