By| June 3, 2015
In response to befuddled March Madness fans who can’t find truTV and are not familiar it, the network decided to fight back with an informational campaign. They had a social listening war room of responders on hand. A digital hub with short-form content from the network. An old school channel finder, the hashtag #HaveUFoundtruTV, and the URL truTVisHere.com. The results surpassed all expectations, wit 168.3MM impressions in one week.