Chief Emerging Technologies Officer, TBS
Turner Broadcasting System

As technology evolves, Jones, who commands emerging technologies for Turner, notes that her greatest challenge is determining which digital platforms to invest in now vs. which to stage for the future. “It changes constantly,” she says. Being on multiple platforms is complex technically and financially, she notes, “and tradeoffs and bets have to be made. Today, it’s obvious that we need to be on iOs and Android, but this wasn’t readily apparent even one year ago.”

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The 2025 NWSL Championship scored an average of 1.18 million viewers on CBS . That not only signals a 22% improvement from the 2024 title bout, but it’s the most-watched match in

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