VP, Acquisition and Marketing Sciences
Cox

Among the pioneers of cable marketing to sell advanced video, voice and data services to minorities, Maldonado played a crucial role in Cox’s Latino telephony launch and helped create the MSO’s first Latino-targeted bundle: an eight-channel Spanish-language digital assortment and phone service including one or two hours of free long-distance calls to Mexico. He’s a member of The Kaitz Foundation and serves on CTAM’s Multicultural Marketing Committee. Also, as a member, he regularly speaks at NAMIC events and conferences on topics including segmenting, marketing and strategic branding.

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Tuesday–August 25

Court Rejects FCC’s Party Ad Rate Rule

A federal appeals court granted a Petition for Review of a March FCC Media Bureau Public Notice that said broadcasters were obligated to give their Lowest Unit Rates not only to political candidates and their campaign committees, but also joint fundraising committees and candidate-coordinated political party ads.

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