VP, Acquisition and Marketing Sciences
Cox

Among the pioneers of cable marketing to sell advanced video, voice and data services to minorities, Maldonado played a crucial role in Cox’s Latino telephony launch and helped create the MSO’s first Latino-targeted bundle: an eight-channel Spanish-language digital assortment and phone service including one or two hours of free long-distance calls to Mexico. He’s a member of The Kaitz Foundation and serves on CTAM’s Multicultural Marketing Committee. Also, as a member, he regularly speaks at NAMIC events and conferences on topics including segmenting, marketing and strategic branding.

The Daily

Subscribe

Shudder Hits 1mln Subs

AMC Networks ’ streaming service Shudder surpassed 1mln subscribers. The company said the SVOD’s growth

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up