VP, Acquisition and Marketing Sciences
Cox

Among the pioneers of cable marketing to sell advanced video, voice and data services to minorities, Maldonado played a crucial role in Cox’s Latino telephony launch and helped create the MSO’s first Latino-targeted bundle: an eight-channel Spanish-language digital assortment and phone service including one or two hours of free long-distance calls to Mexico. He’s a member of The Kaitz Foundation and serves on CTAM’s Multicultural Marketing Committee. Also, as a member, he regularly speaks at NAMIC events and conferences on topics including segmenting, marketing and strategic branding.

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