VP, Acquisition and Marketing Sciences

Among the pioneers of cable marketing to sell advanced video, voice and data services to minorities, Maldonado played a crucial role in Cox’s Latino telephony launch and helped create the MSO’s first Latino-targeted bundle: an eight-channel Spanish-language digital assortment and phone service including one or two hours of free long-distance calls to Mexico. He’s a member of The Kaitz Foundation and serves on CTAM’s Multicultural Marketing Committee. Also, as a member, he regularly speaks at NAMIC events and conferences on topics including segmenting, marketing and strategic branding.

The Daily


MobiTV Layoffs

Last week, ahead of its voluntary Chapter 11 bankruptcy filing, MobiTV laid off an unspecified number of employees. The pink slips follow another round of layoffs over the summer. MobiTV confirmed the latest

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