TLC Marketing

When “The Little Couple’s” Bill and Jen discovered during filming the show that Jen had a rare form of cancer, they courageously opted to keep the cameras rolling and tell their story of adopting a second child from overseas. The TLC marketing team was tasked with recreated a subtle yet hopeful and uplifting campaign that encouraged viewers to share in and experience the couple’s journey. Using the hook “In their happiest moment, comes their biggest challenge,” the crew was able to find new viewers and uplift regulars: 3.9 million viewers tuned in, making it the show’s most viewed telecast ever.