When “The Little Couple’s” Bill and Jen discovered during filming the show that Jen had a rare form of cancer, they courageously opted to keep the cameras rolling and tell their story of adopting a second child from overseas. The TLC marketing team was tasked with recreated a subtle yet hopeful and uplifting campaign that encouraged viewers to share in and experience the couple’s journey. Using the hook “In their happiest moment, comes their biggest challenge,” the crew was able to find new viewers and uplift regulars: 3.9 million viewers tuned in, making it the show’s most viewed telecast ever.

The Daily

Subscribe
Thursday–March 19

D.C. Official Fires Back at Roth

Earlier this month, NTIA Administrator Arielle Roth penned an op-ed in the Wall Street Journal that put the D.C. city government on blast for its requests for BEAD funding. She claimed that D.C. wanted around

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Mar 27
2026 Cynopsis Sports Awards Presented in partnership with Cablefax
May 5
T. Howard Foundation Annual Awards Dinner
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact us at marketing@cynopsis.com, for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.