Seeking to redefine the network and further distance itself from the original brand definition “The Learning Channel,” TLC focused on connecting with its audience of women 25-54—moms, young couples and families—through the tagline “Everyone needs a little TLC.” Spots featuring poignant moments during its series captured the emotional connection the network has with its viewers, and swapping out the letters TLC for other phrases like “CRY,” “LOL” and “CRY” was a clever way to connote the range of emotions viewers can tap into.

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Thursday–March 12

Fox, ESPN on Improving Live Sports Experience With DTC

It’s been a few months since the launch of Fox One and ESPN Unlimited. While we’re still waiting to hear how the DTC apps are performing from a numbers perspective, we learned a bit more about how each programmer is working to improve the live sports watching experience.

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