Seeking to redefine the network and further distance itself from the original brand definition “The Learning Channel,” TLC focused on connecting with its audience of women 25-54—moms, young couples and families—through the tagline “Everyone needs a little TLC.” Spots featuring poignant moments during its series captured the emotional connection the network has with its viewers, and swapping out the letters TLC for other phrases like “CRY,” “LOL” and “CRY” was a clever way to connote the range of emotions viewers can tap into.

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Tubi’s Growth Plan Involves More Creators

Tubi is on a growth trajectory after reaching profitability last year, a milestone that arrived earlier than expected for the Fox Corp. -owned AVOD. CEO Anjali Sud shares how the team got here and why the AVOD’s growth plan involves more creators.

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