The second part of the Watch n’ Sniff event ranked #1 among all ad-supported cable with W18-49, leading TLC to have its strongest Wednesday night of the year. On social media, the initiative helped the show to become #1 on cable excluding sports. The marketing also resulted in several trending topics on Twitter throughout the night: #HoneyBooBoo, #HereComesHoneyBooBoo, and #WatchNSniff.

The Daily


Supply Chain: Fiber Demand Skyrockets in Age of COVID

Broadband and cable operator are running into supply chain problems as they embark on construction—particularly for fiber.

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