Time Warner Cable Media
By| February 18, 2015
In order to promote an “omni-screen” world in which consumer content choice reigns supreme, Time Warner Cable Media touted its Mobile Solutions product as a way to reach consumers whereever they are. It used a variety of means to reach potential advertisers with its message that it could target five core media: TV, online, social, email and mobile. In the end, TWCM touted click-through rates more than twice the industry average.