Time Warner Cable set out to woo sports marketers and agencies—never an easy feat considering that pretty much everyone is trying to woo them these days. TWC wins points for simple execution, leveraging print, online and TV spots to deliver a highly targeted message to sports advertisers and laying out the various ways TWC can help. Interestingly, the campaign didn’t focus on specific products; rather, it espoused the value of a wide-ranging partnership with TWC in an effort to win trust. In the end, the campaign drove a 130% increase in unique visitors to TWC’s site and doubled web lead generation from this sought-after group.

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NBCU Unveils Rock Studios

Comcast ’s NBCUniversal is evolving its in-house creative studio for brand integrations in its post- Versant world. The programmer established Rock Studios to help embed brands directly in NBCU programming

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