Time Warner Cable set out to woo sports marketers and agencies—never an easy feat considering that pretty much everyone is trying to woo them these days. TWC wins points for simple execution, leveraging print, online and TV spots to deliver a highly targeted message to sports advertisers and laying out the various ways TWC can help. Interestingly, the campaign didn’t focus on specific products; rather, it espoused the value of a wide-ranging partnership with TWC in an effort to win trust. In the end, the campaign drove a 130% increase in unique visitors to TWC’s site and doubled web lead generation from this sought-after group.

The Daily


At the Commission

The FCC adopted a NPRM seeking comment on how to maximize efficient use of the 500MHz of mid-band spectrum available in the 12.2-12.7GHz band. The hope of the proceeding is to further a conversation as to

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